Cases

K6neisikustrateegia

Communication strategy

In public relations, nothing should depend on chance. A good public image, functioning and effective media relations are closely related. Euro RSCG PR offers solutions starting from the strategic planning of public relations, to daily implementation of media relations. There is always more than one way to spread your message. We help our clients to set the correct message and agendas, specific for the target groups. Services in the field of communication strategy: Internal communication External communication Digital PR Spokesperson strategy Communication plans and- strategies Media monitoring and analysis

Meediasuhted

Media relations

In the best PR, media relations is key. Well-established media relations are the source of  a company's or organization's successful public image. Professional media relation management starts with strategic planning. It also includes targeting media channels and journalists. Success is achieved only if every step is planned in detail and executed with excellence. A major part of our everyday work is writing press releases, articles, organizing press conferences and press briefings, and monitoring media.  We also prepare spokespersons for interviews either through general media training or through specific training where we lay out the most probable topics, questions and answers. Most common services in media relations are: Planning media relations Targeting media channels and journalists Press releases, press kits Articles Writing questions and answers (Q&A) Press conferences and briefings Monitoring media Media Training

korporatiivkommunikatsioon

Corporate communications

In the field of corporate communications,  we offer complete solutions -  media auditing, writing communications strategy, and composing tactical media plans. For most companies and other organizations, this means that we help our clients to bring clear messages about corporate goals, economic results, company events and public statements through media to strategic and selected target groups. This can be accomplished through many avenues, including press releases, presentations, articles etc Specific services include: Media auditing Writing strategy Writing tactical media plans Presentations Corporate information materials – flyers, yearbook Strategy for sponsorship B2B (business-to-business) communications

Turunduskommunikatsioon

Marketing communications

As a PR agency, we have helped to bring very different products to the market and to consumers. We are often involved in projects which include change management and overhaul, renovation, or simply promotion of the image of existing products. Successful marketing PR has different kinds of prerequisites. It is very important to know in depth existing consumer-oriented media publications and channels, and to maintain good relations with journalists, who in many cases are a determinant factor in the success of a product launch. Our PR consultants have a high level of experience in this field. Of course, PR is not a replacement for marketing. On the other hand, using effective PR and communications as a complement to marketing will definitely strengthen the overall power of the campaign. We so not consider marketing and PR to be diametrically opposed. Rather, we know that marketing and PR can be integrated as two integral parts of one dynamic and successful strategy. Services we offer in the field of marketing communications: Product launch Product test Printed or electronic materials for clients Support for the marketing campaign

Kriisikommunikatsioon

Crisis communications

Crisis communication aims to contribute to the eradication of the crisis by implementing the right actions, messages, and channels. Services in the field of crisis communication: Crisis communication manuals Composing crisis communication plans Crisis risk audit Crisis communication media training 24h preparedness for crisis consulting

Yrituste korraldamine

Event Management

Event management is not only the art of creating media event- it’s also the art of turning corporate event into a media event. The field of services in event marketing: The development of the concept of the event Project management Media relations management